Product Design

Product design is the process of creating and developing new products with a focus on aesthetics, functionality, and user experience. It involves ideation, prototyping, and refining a product to ensure it meets customer needs while being efficient to produce. Product designers blend creativity and technical knowledge to bring a product from concept to market, ensuring that it not only looks good but also works effectively and provides value to users.

Key Principles of Good Product Design

1. User-Centred Design
   The primary focus of product design should be on the needs and desires of the user. Understanding the target audience and creating products that solve their problems or enhance their experiences is crucial for success.
2. Functionality
   Beyond aesthetics, the product must perform its intended function effectively. Good product design ensures that the product is easy to use, reliable, and serves the purpose for which it was created.
3. Simplicity
   Simplicity in design improves usability. Avoid overcomplicating the product with unnecessary features. A clear, straightforward design allows users to interact with the product easily, without confusion.
4. Sustainability
   As environmental concerns grow, sustainability has become a key principle in product design. Using eco-friendly materials, designing for durability, and minimising waste during production are all important considerations for modern product designers.
5. Aesthetics
   The appearance of a product is vital in attracting consumers. A well-designed product should look visually appealing, with thoughtful use of form, colour, and texture that aligns with the brand and enhances its marketability.
6. Innovative Problem-Solving
   The best product designs often involve a novel solution to a problem. Innovative design thinking pushes the boundaries of what’s possible, providing unique solutions that improve the user experience and distinguish the product from competitors.
7. Cost-Effectiveness
   A successful product design is not only functional and aesthetically pleasing but also cost-effective to manufacture. Designers must consider materials, production processes, and packaging to ensure the product remains affordable for both the company and the end-user.

3 Best Places to Study Product Design in the UK

• Royal College of Art (RCA)
  RCA is renowned for its Master’s degree in Product Design, offering students an interdisciplinary approach that blends design with business and technology. It is one of the top-ranked institutions globally for product design. www.rca.ac.uk
• Loughborough University
  Loughborough offers a comprehensive undergraduate and postgraduate programme in Product Design and Technology. The university is highly regarded for its focus on design innovation, engineering, and user-centred product development. www.lboro.ac.uk
• University of the Arts London (UAL)
  UAL’s Central Saint Martins is famous for its BA and MA courses in Product and Industrial Design. The programme focuses on creativity, experimentation, and developing real-world design solutions for various industries. www.arts.ac.uk

3 Top UK Product Design Companies

• Industrial Design Consultancy (IDC)
  IDC is one of the UK’s leading product design and development consultancies, specialising in medical, consumer, and industrial products. They take products from concept through to production, delivering innovative and market-driven solutions. www.idc.uk.com
• Map Project Office
  Map Project Office is an award-winning industrial design consultancy based in London. They are known for creating highly functional and visually appealing products, collaborating with some of the world’s leading brands. https://mapprojectoffice.com/

3 Leading UK Product Design Experts

• Jony Ive
  Former Chief Design Officer at Apple, Jony Ive is one of the most influential product designers of modern times. His work on the iPhone, iPad, and MacBook has shaped consumer technology globally.
• Jasper Morrison
  Jasper Morrison is a London-based product and furniture designer known for his minimalist approach. His designs are timeless and functional, often focusing on simplicity and utility.
• Benjamin Hubert
  Founder of Layer, Benjamin Hubert is known for his work in product and industrial design. He has collaborated with major global brands, creating innovative and award-winning products that combine design with functionality.

3 Useful Product Design Websites / Resources

• Core77
  Core77 is a leading resource for product designers, providing daily updates on the latest in design innovation, materials, and trends. It features in-depth articles, case studies, and a vibrant online community. www.core77.com
• Dezeen
  Dezeen is an architecture and design website that covers a wide range of topics, including product design. It showcases innovative products and offers insight into design processes, materials, and trends shaping the industry. www.dezeen.com
• Yanko Design
  Yanko Design is an online magazine that focuses on showcasing the best in product design. It covers design concepts, new product releases, and emerging trends in the global design scene, making it an essential resource for product designers. www.yankodesign.com